Campaigns and films
We give your product a visual story: concept, art direction, imagery and movement designed for your brand’s audience and channels.
Key visuals / Films / Social adaptationsGEAI THE MOVIE / LORENZO LA LUCE
GENOA / ITALYGEAI THE MOVIE 00:46 / 1080p
GEAICreative Intelligence Studio
Campaigns, films, visual identities and websites for brands and businesses. GEAI combines human creative direction with AI production, from concept to publication.
Explore the filmCREATIVE INTELLIGENCE STUDIO / GENOA
Your product
A new presence
We create campaigns, films, visual identities and websites for brands and businesses. We start with what makes your product special and build a coherent story, from idea to publication. Fashion, eyewear and accessories are our core territory; every new sector starts with a clear objective.
Human creative direction. AI production.FRANSIS / SIGNATURE
I / FROM BRAND TO EXPERIENCE
FRANSIS
An identity taking shape
An original GEAI brand: the monogram, the BRAVE HAWK capsule, the imagery and the website share one direction. A concrete example of how we connect product, story and digital experience.
- I
Identity
A monogram, ivory and deep petrol green define a recognisable visual language.
- II
Campaign
Garments, styled imagery and short animations build the world of the capsule.
- III
Website
Collection, story and content come together in an experience you can also explore on your phone.
An original GEAI demonstration project. FRANSIS products are concepts; the images and animations shown have been produced.
Explore FRANSISII / WHAT WE CAN CREATE
One direction
Four possibilities
Visual identity
We create or develop your brand’s visual language, from its mark to its applications, making it recognisable across different touchpoints.
Brand mark / Colour and typography / ApplicationsWebsites and landing pages
We organise your offering and content into a website that presents the project, works on phones and makes it easy to contact you.
Structure / Design and development / PublicationVirtual talent
We select a face from the GEAI cast or develop a dedicated identity, using shared references to maintain continuity across images and video.
Casting / Character sheets / Campaign contentIII / A COORDINATED PROJECT
Your product launch
One creative direction
When imagery, film and website are developed together, every piece of content carries the same idea forward. We shape the project around the product, the audience and the launch objective.
Let’s talk about your project- Concept and visual direction
- Campaign imagery and films
- Formats for the agreed channels
- Landing page or website, where included
You can also commission a single service. Before we begin, we agree on deliverables, formats, revisions, timing, usage rights and publication in a tailored proposal.
I / FEATURED PROJECT
I — 2026GEAI THE MOVIE / 00:46
STUDIO FILM / 2026
GEAI THE MOVIE
A primordial landscape. An orbital spacecraft. An unexpected presence. Our cinematic world, shaped through character, light and human emotion.
Explore the filmTHE GEAI APPROACH
How the film takes shape
From the first environment to the final cut, Lorenzo La Luce builds a shared visual language through direction, AI production and editing.
I / Locations
The cave, clearing and spacecraft establish the world. Light, geometry and composition connect cinematic references to the film’s images.
II / Cast
Faces, proportions and uniforms take shape in character sheets. Full references keep each character recognisable from one scene to the next.
III / Animation
From still images to moving scenes: gestures, glances and camera movement are directed, selected and refined.
IV / Editing
In Adobe Premiere Pro, music, shot duration and changes of scale connect the discovery to Carmen’s emotion.
HiggsfieldSoul CinemaSeedream 5.0 ProSeedance 2.5Adobe Premiere Pro
SOUL CINEMA / LOCATION DESIGN
Worlds before characters
Three environments built in Soul Cinema: orbital space, a cockpit and a cave with a monolith. The set is established first; the characters enter next.
SEEDREAM 5.0 PRO / CHARACTER SHEETS
The characters
The character sheets bring together front, back and portrait views. Faces, uniforms and the GEAI emblem become the shared reference for the scenes.
I / GEAI CAST
George AI / The mascot
Green skin, amber eyes, an ivory jacket with gold details, petrol-green trousers and ivory boots. GEAI’s identity enters the story.
II / GEAI CAST
Carmen / The emotional centre
Black hair, a petrol-green uniform and an ivory collar. Her gaze gives the imagined world a human scale.
III / GEAI CAST
Leo / The commander
An ivory command jacket, petrol and gold details, petrol-green trousers. In the cockpit, his presence accompanies Carmen’s discovery.
WEBSITES / DIGITAL PROJECTS
Websites we have created
From a brand’s world to a website to explore. Identity, images, structure and interactions follow one creative direction.
GEAI / CONCEPT
Campaigns
A visual world around your product: art direction, casting, settings and imagery made to work together.
THE STUDIO / THE PEOPLE BEHIND THE IMAGES
A human vision
Behind every choice
GEAI is Lorenzo La Luce’s creative studio, based in Genoa. Lorenzo oversees creative direction, filmmaking and production: a direct point of contact connecting the brand’s story with its imagery and digital experience.
Corrente is our symbol: ivory, petrol green and graphite accompany an exploration of light, material and movement.
Meet the studioTHE GEAI METHOD
From objective
to publication
A shared process with clear approval stages. You know what we are creating, what you will receive and how you can use it.
Brief
Product, audience, objective and channels. We gather project materials, references and constraints.
Direction
We define the concept, style and initial tests. The direction is approved before production expands.
Production
We create the imagery, films and website included in the project. We check the details, the product and visual continuity.
Delivery
Agreed revisions, final files and organised formats. Publication and updates follow the approved scope.
FAQ
Frequently asked questions
What does GEAI create?
Campaigns, films, visual identities, websites and virtual talent. You can develop a coordinated project or commission a single service.
How does the GEAI method work?
We start with the product, objective and audience. We approve the creative direction, produce the agreed materials and deliver them in the specified formats, with publication where included in the project.
How is AI talent used?
They are faces created with AI, not real people.How they are used is agreed for each project.
How do we start, and what are the timings?
We start from a brief or a call with Lorenzo.Timings are defined for each project.
Which sectors do you work with?
Fashion, eyewear, accessories and other sectors.Every visual world is built around the product.
How can I contact GEAI?
Write to Lorenzo on WhatsApp or call +39 366 199 8190.A product, a reference or a first thought is enough.
LET’S BEGIN WITH YOUR IDEA
What would you like
the world to see?
Tell us about the product, the objective and when you would like to publish. We will get back to you to define the scope and next steps together.